His come up in the primal phases of the millennium saw Curtis James Jackson III cast the lot of rapper, but for the past six years the 38-year-old has engaged in everything but. A collection of films, TV dramas and energy drinks have kept him duly preoccupied since fourth album Before I Self Destruct was released in 2009.
This year has marked a renaissance of soughts, a slew of conceptual records were followed by a landmark appearance at Summer Jam –the zenith of live hip hop –and a reunification with estranged childhood collaborators Lloyd Banks and Tony Yayo (G-Unit). 50 Cent has returned to his essence.
Fifth full length project –pertinently titled Animal Ambition: An Untamed Desire To Win –was released on Monday, markedly without the aid of LA based label Interscope, as Jackson attempts to evidence that the independent rout can also prove fruitful for seasoned veterans, as well as aspiring newcomers. Not that Curtis has become complacent; his new material treads the problematic line between the incorporation of contemporary hip hop and safeguarding his artistic integrity, glowing with the crisp swagger and at times dark humour that endeared him to fans initially. We caught up with the rap mogul to talk Animal Ambition, Eminem and his approach to creating music in 2014. Continue reading